Course Overview
This BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management program that will prepare you for a successful career in the marketing or HR sector. You will study an overview of business and management to prepare you for the industry while you develop your marketing expertise and professionalism with challenging and vocational marketing modules.
This course uses practical teaching methods and real-world scenarios, so you will study academically as well as apply your knowledge and skills to projects, placements, and other activities throughout your studies.
Key Facts
- Full-time- 3 years Full Time, 4 years Full Time with sandwich placement
- Start Date- September
Entry requirements
- UCAS – 104-112 tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
- A-Levels- BBC-CCC
- BTEC/Cambridge Technical DMM – MMM
- GCSEs C or better in English language and mathematics.
- Access to HE Diploma Merit.
- IB- 28 points with English Higher at 4.
- IELTS- 6.0 overall with no element lower than 5.5.
Careers
You could also choose to follow a Human Resources career. Your skills will help you successfully market the company you work for and attract employees using the marketing methods you explore during your degree. Some graduates start their own businesses or work in an associated field where marketing skills are vital, such as publishing, broadcast media, travel and tourism, event management, printing, and the service industries.
Course Content
- Management and Organisations
- Enterprise Awareness
- Business Information Systems
- Introductory Law for Managers
- Social Media
- Entrepreneurial Mindset
- Academic and Professional Skills (APS)
- Marketing Principles and Practice
- Consumer Buyer Behaviour
- Brands and Branding
- Professional Graduate
- Human Resource Management
- Employee Development
- Research Skills for Business
- Luxury Marketing
- Digital Campaign Planning
- Leadership
- Strategic Human Resource Management
- Management Project
- Business Strategy
- Work Placement (Short)
- Business Ethics and Social Responsibility
- Global Business Today
- Strategic Marketing Management
- Global Branding
- Agency Life
- Marketing Consultancy Project
