Course Overview
This Digital Marketer Degree Apprenticeship uses university-based study alongside in-business learning and practical work experience to prepare you for your career in marketing. This course provides a critical appreciation of many elements of digital marketing strategies including website development, analytics, social media marketing, and digital campaign planning. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.
Key Facts
- Full-time- 4 years
- Start Date- September
Entry requirements
- A-Levels C or above
- BTEC Vocational Qualifications Level 3
- Apprenticeship Level 3
- Relevant work experience
Course Content
Level 4
- Personal Development Planning
- Marketing Principles and Practice
- Fundamentals of Website Development
- Social Media Marketing
- Working in Academic Settings and Workplace Settings
- Web Design and Programming (PHP)
- Content Marketing
- Management and Organisations
Level 5
- Digital Campaign Planning
- Dynamic and Data Driven Systems (MySQL and Access)
- Project Management
- Consumer Buyer Behaviour
- Brands and Branding
- Luxury Marketing
- Leadership
- Consultancy Project Prep A
Level 6
- Personalising the Commercial Web Experience
- Global Branding
- Strategic Marketing Management
- Consultancy Project Prep B
- Customer Information Management and Business Intelligence
- Corporate Responsibility
- Consultancy Project/Synoptic Project
