Course Overview
This BA (Hons) Business Management and Marketing degree focus on building the skills and experience you need in marketing to create successful marketing and social media campaigns. To develop expertise as a marketer, you will apply theory in a range of marketing projects and apply your skills to realistic business scenarios. Business is brought to life on our Business and Marketing degree with a focus on current real-world business and marketing management practices. You will work on live business projects and case studies to develop your confidence, business knowledge, entrepreneurial mindset, and understanding of marketing principles.
You will explore a range of topics such as management, marketing, finance, consumer buyer behavior, brands, digital campaign planning, market research, HRM, and law to provide you with a strong foundation of both marketing and business management needed by employers today.
Key Facts
- Full-time- 3 years, 4 years Full Time with sandwich placement
- Start Date- September
Entry requirements
- UCAS – 96-112 tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
- A-Levels- BBC-CCC
- BTEC/Cambridge Technical- DMM-MMM
- GCSEs- C or better in English language and mathematics.
- IB- 28 points
- Access to HE Diploma- Pass with at least 15 credits at Merit.
- IELTS- 6.0 overall with no element lower than 5.5.
Career
This BA (Hons) in Business Management and Marketing degree gives you the skills needed to succeed across a range of business industries and job roles in business and specifically in marketing. Employers will value the breadth of your knowledge gained through the degree.
Our graduates are employed in a variety of marketing-related roles such as:
- Product management
- Digital marketing
- Marketing communications
- Sales
- Market research
- Customer service
Course Content
- Management and Organisations
- Business Information Systems
- Introductory Law for Managers
- Accounting Skills
- Academic and Professional Skills (APS)
- Enterprise Awareness
- Entrepreneurial Mindset
- Marketing Principles and Practice
- Key HR Practices
- Digital Campaign Planning
- Consumer Buyer Behaviour
- Finance for Managers
- Professional Graduate
- Data Research for Business
- Project Management
- Operations Management
- Purple Goldfish and the Art of the Service Experience
- Sustainable Business and Circular Economy
- Employee Development
- Employee Relations
- Leadership
- Financial Reporting
- Financial Management
- Management Accounting for Control
- Brands and Branding
- Luxury Marketing
- Data Science and Analytics
- Economics for Business
- Research Dissertation
- Strategic Marketing Management
- Global Branding
- Corporate Finance
- Strategic Human Resource Management
- Work Placement (Short)
- Entrepreneurship
- Business Ethics and Social Responsibility
- Global Business Today
- Agency Life
- Agency Life
- Entrepreneurship in Action
