This BA (Hons) Marketing course is an exciting CIM accredited degree that explores up-to-date topics like disruptive technologies and encourages you to develop practical creative and digital skills alongside your theoretical marketing understanding.

In your first year, you will study the modern marketing mix to give you a solid overview of marketing. You will complete assessments based on real-life marketing problems. Throughout your studies, you will investigate the psychology of consumer behavior and the contemporary world of branding before analyzing the components of digital marketing campaigns and specializing in areas of luxury marketing. You may also study modules in global marketing and agency life alongside your final year consultancy project or traditional management project. You will use industry tools like Photoshop, InDesign, video editing software, and Google Analytics across your modules. You can work towards achieving your CIM Certificate in Marketing after your first year while you explore other key business topics including human resources, accounts, law, or project management.