Course Overview
This BA (Hons) in Marketing and Event Management degree combines academic study with practical experience. During this course, you will have the opportunity to work with local events providers through placement and voluntary roles, learn from events and marketing professionals with global experience, and explore specific topics that interest you by choosing modules from your second year. You will also benefit from the diversity of local events in Chichester, including Chichester Festivities, Arundel Festival, and the Goodwood Festival of Speed and Revival.
In your first year, you will share many modules with students from other business courses so you will gain an overview of business and the events industry. You will specialize in events management and marketing from your second year, and have the opportunity to explore other relevant topics including finance, HR, and project management. You will plan, design, and implement two assessed live events during the course. This is a valuable experience and means that you’ll have first-hand knowledge of events planning and management when you graduate.
Key Facts
- Full-time- 3 years Full Time, 4 years Full Time with sandwich placement
- Start Date- September
Entry requirements
- UCAS – 96-112 tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
- A-Levels- BBC-CCC
- BTEC/Cambridge Technical DMM – MMM
- GCSEs C or better in English language and mathematics.
- Access to HE Diploma- Pass with 12 level 3 credits worth of English units at Merit.
- IB- 28 points with English Higher at 4.
- IELTS- 6.0 overall with no element lower than 5.5.
Careers
When you complete this BA (Hons) Marketing and Event Management degree you will graduate ready to make an impact on the workplace. You will have the knowledge, skills, and experience to start your marketing or events career.
Previous students have gone on to work in roles including:
- Events Co-Ordinator
- Technical Assistant
- Events and External Fundraising Manager
- Administrator
- Event Manager
- Marketing Specialist
- Personal Assistant
- Marketing Executive
- Account Executive
Course Content
- Enterprise Awareness
- Entrepreneurial Mindset
- Event Design, Planning and Creation
- Management and Organisations
- Social Media
- The Contemporary Tourism and Event Environment
- Marketing Principles and Practice
- Academic and Professional Skills (APS)
- Professional Graduate
- Consumer Buyer Behaviour
- Research Skills for Business
- Digital Campaign Planning
- Project Management (Sport)
- Sustainable Business and Circular Economy
- Planning and Managing Events: Principles to Practice
- Purple Goldfish and the Art of the Service Experience
- Management Project
- Applied Event Management 1
- Applied Events Management 2&3
- Public Relations and Sponsorship
- Strategic Marketing Management
- Global Branding
- Business Ethics and Social Responsibility
- Global Business Today
- Small Business Enterprise
- Work Based Personal Development