Course Overview
This BSc (Hons) Digital Marketing degree explores all of the elements of digital marketing strategies including website development and analytics, consumer behavior, social media marketing, digital campaign planning, and branding within global marketing. You will be introduced to current examples of digital marketing and given the opportunity to develop marketing plans for a range of live companies and scenarios. You will discuss contemporary issues in digital marketing and develop your understanding of the opportunities and decisions facing marketers as you explore topics including campaign management and paid search advertising.
Key Facts
- Full-time- 3 years Full Time, 4 years Full Time with sandwich placement
- Start Date- September
Entry requirements
- UCAS – 94-112 tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical
- A-Levels- BBC-CCC
- BTEC/Cambridge Technical DMM – MMM
- GCSEs C or better in English language and mathematics
- Access to HE Diploma Pass
- IB- 28 points with English Higher at 4
- IELTS- 6.0 overall with no element lower than 5.5
Careers
This BSc (Hons) Digital Marketing degree will help you develop highly employable skills across industries. As well as your specific digital marketing expertise you will gain transferable soft skills including communication, teamwork, time management, and interpersonal skills. These skills are necessary for many industry roles including in agencies and client-side jobs.
Recent graduates have worked in:
- Brand management
- Advertising
- Public Relations
- Customer management
- International marketing
- Digital marketing
Course Content
Year 1
- Business Information Systems
- Fundamentals of Website Development
- Social Media
- Management and Organisations
- Entrepreneurial Mindset
- Academic and Professional Skills (APS)
- Programming for the Web
Year 2
- Consumer Buyer Behaviour
- Brands and Branding
- Professional Graduate
- Luxury Marketing
- Digital Campaign Planning
- Data Science and Analytics
Year 3
- Personalising the Commercial Web Experience
- Agency Life
- Work Placement (Short)
- Business Ethics and Social Responsibility
- Global Business Today
