Course Overview
This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights, and global marketing as you prepare for a range of digital marketing opportunities after you graduate. This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behavior, digital campaign planning, and branding within the global marketing context.
You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.
Key Facts
- Full-time- 1 year
- Start Date- September
Entry requirements
- 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject-relevant work experience
Careers
This MSc Digital Marketing degree prepares you for a range of marketing careers including client-facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork, and time management.
Your future job could include:
- Campaign management
- Paid search advertising
- Social media marketing
- Account management
- Campaign management
- Search engine optimization
- Customer relationship management
Course Content
- An Introduction to Digital Marketing
- Digital Campaign Planning
- Brand Management
- Global Marketing
- Customer Insight
- Research Methods
- Dissertation OR Consultancy Project
